3 Ways to Improve Your Visual Branding on Twitter
So, by now we all know that the visual elements of social media are important, right? Your brain processes visuals 60,000 times faster than text, visual cues boost information recall by up to 65%, 90%...
View ArticleFocus on Customer Service: Hertz [PODCAST]
With more than 10,000 locations in 150 countries, Hertz is a world-renown rental car brand. In fact, Hertz is the largest worldwide airport general use car rental company with more than 1,600 airport...
View ArticleBranding Your Social Media Presence with Color: It Starts with Your Logo...
We all get wrapped up in the day-to-day operations of social media. Where to post, what to post, when to post it…sometimes it’s hard to see the forest for the trees. Nonetheless, it’s important to take...
View ArticleBack to the Future’s Perfect Case Study in How to Go Viral
‘Back to the Future Day’, the actual day that Marty McFly showed up in the future in the franchise’s second film, is October 21st, 2015. If you found yourself a little guarded or skeptical, it’s with...
View ArticleGoogle Photos Hits 100 Million Users in 6 Months
Google launched Google Photos this past May, and in the sixth months since, it has quickly grown to 100 million users per month. The service is a central storage hub for personal photos where they can...
View Article5 Reasons to Use Facebook Dynamic Product Ads
As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This new feature has left a lot of advertisers excited about the...
View Article15 Must-Have Facebook Apps
Facebook has been a critical part of our lives, helping us interact with family members, reconnect with friends from our youth, and reach customers in new and exciting ways. However, Facebookers are...
View ArticleForget Text-Based Data: Here Comes Image-Based Data.
While companies have the ability to track social media via text, today’s conversation is increasingly visual. That’s a quote from Mark Young of Sysomos in a post he wrote yesterday, and it should...
View Article#SMTLive: Having Trouble Getting Buy-In on Social Selling?
On today’s Best Thinkers Series webinar, Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite and Paul Lewis, Global Social Media Manager and Social Selling Lead at Pitney Bowes joined me to...
View ArticleMicrosoft, Amazon and MTV Lead the Pack in 2015 Social Power Ranking
Brand reputation today is shaped just as much—and often far more—by digital and social experiences. Recently, the Lithium Social Power Ranking (formerly known as the Klout 50) was revealed, which ranks...
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